Winning at Diwali gifting: Ditch the mithai, bring on the bling
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓8 this year, bringing vibrant celebrations and a massive boost to online sales.
- ✓Businesses expect a 25% rise in revenue, reaching $16 billion.
- ✓Many families now prefer luxury items like gold coins or brass vessels over traditional sweets, as gifting trends shift toward more modern, elegant choices.
Story at a Glance
- Category
- Indian Markets
- Reported By
- The Economic Times
- Reading Speed
- 7 Minute(s)
- Market Focus
- India Economy
Synopsis
Diwali is celebrated with vibrant decorations, festive gatherings, and traditional rituals in India this year. Businesses are experiencing a significant increase in online sales leading up to the holidays. Families gather to enjoy rich cultural customs and unique gifting practices during this festive season. Various products, ranging from gold coins to luxury home items, are popular during this time.
Few festivals transform the world’s most populous country quite like Diwali. Markets burst with marigold garlands, jewel-toned silks and boxes of Indian sweets. Homes are strung with lights, colorful rangoli patterns decorate doorsteps, and families travel across cities and continents to celebrate together. By nightfall, rows of earthen oil lamps flicker in courtyards and fireworks light up the sky.
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The Economic Times
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