Who is Ketan Sodha? From failed first crop to ₹44 lakh in sales, Mumbai man's strawberry farming journey
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Ketan Sodha, a Mumbai businessman, built a successful soilless strawberry farm in Mahabaleshwar after his land business slowed in 2016.
- ✓His venture, Berry Fresh Agrotech, now manages 19,500 plants and generated ₹44 lakh in sales.
- ✓"I had to start something new," he said, after his first crop failed to grow.
Story at a Glance
- Category
- Indian Markets
- Reported By
- mint
- Reading Speed
- 5 Minute(s)
- Market Focus
- India Economy
Ketan Sodha, a fourth-generation Mumbaikar with no farming background, has built a soilless strawberry farm in Mahabaleshwar with a capacity of 19,500 plants. His venture, Berry Fresh Agrotech, has reportedly produced around 8,000 kg of strawberries and generated ₹44 lakh in sales.
Ketan Sodha, a 57-year-old entrepreneur from Mumbai, has taken an unconventional route into agriculture, transforming himself from a businessman dealing in agricultural land into a strawberry farmer in Mahabaleshwar, Maharashtra.
According to a report by The Better India, Sodha with no prior farming experience or agricultural background in his family, began cultivating strawberries in 2016 after demonetisation disrupted his land-related business. Nearly a decade later, he runs Berry Fresh Agrotech LLP, a soilless strawberry cultivation venture that aims to extend the fruit's growing season beyond the conventional winter months.
Unlock the Full Story with ArthNow Premium
To continue reading this complete financial story and in-depth market context, upgrade to ArthNow Premium. Enjoy unlimited access across Web and Mobile.
mint
Read the full, original unfiltered story directly on the publisher's portal.
This brief is for information only and is not investment advice. ArthNow is not a SEBI-registered investment adviser and does not publish buy or sell recommendations. Original reporting is credited to the publisher named above. Read our editorial policy or report an error.