₹1.11 lakh on gold coins! Inside India's biggest Diwali shopping splurges
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓A Mumbai shopper bought ₹1.11 lakh worth of gold coins this Diwali.
- ✓Instamart’s report showed that Indians mixed traditional gold purchases with everyday household items like lunch boxes and olive oil.
- ✓Many shoppers chose floral designs for their coins, while the first gold order arrived at 12:00:30 am on November 6.
Story at a Glance
- Category
- Indian Markets
- Reported By
- Business Standard
- Reading Speed
- 5 Minute(s)
- Market Focus
- India Economy
Diwali's big spenders: One Mumbai shopper bought ₹1.11 lakh worth of gold coins
Gold coins and grocery lists: How Indians shopped their way through Diwali
Sunainaa Chadha NEW DELHI
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What does a typical Indian Diwali shopping cart look like? A gold coin, perhaps a box of Kaju Katli, some party snacks and, if the family's priorities are anything to go by, a children's lunch box.
This Diwali, Indians appeared to have embraced the art of shopping for everything at once. Quick-commerce platform Instamart's post-Diwali trends report reveals an interesting mix of traditional wealth purchases, festive indulgences and everyday household essentials — sometimes all in the same order.
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