Open digital infra has critical role to play in accelerating digitalisation of retail sector: DPIIT Secretary

Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓DPIIT Secretary Bhatia said open digital infrastructure helps digitise India's retail sector.
- ✓ONDC DigiDukaan already connected 21,000 retailers and 450 brands by September.
- ✓"ONDC's DigiDukaan shows that when open digital infrastructure is built around the needs of the small retailer, adoption follows," said Minister Piyush Goyal at a roundtable on October 31, 2026.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Business Line
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
DPIIT Secretary Bhatia in New Delhi touts ONDC DigiDukaan, linking 21,000 retailers and 450 brands to streamline pricing and availability
Open digital infrastructure has a critical role to play in accelerating the digitalisation of India's retail ecosystem, particularly its vast network of kirana stores, a top government official said on Friday.
By bringing together retailers, FMCG companies and distributors on a common network, DPIIT, along with ONDC, is helping build a more connected and efficient general trade ecosystem, creating a pathway for digitalisation to reach kiranas at scale, he said.
"Open digital infrastructure has a critical role to play in accelerating the digitalisation of India's retail ecosystem, particularly its vast network of kirana stores," Bhatia said.
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