More buyers, lighter bills: Indian jewellery retailers log strong festive sales
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Indian jewellery retailers saw strong sales during the Dhanteras-Diwali period as customer footfalls rose.
- ✓Many buyers chose lightweight pieces and gold coins over expensive items.
- ✓Managing Director Varghese Alukka said, “More people bought, and many chose lighter pieces and coins.” Overall, businesses reported healthy growth despite smaller average bills.
Story at a Glance
- Category
- Indian Markets
- Reported By
- Business Line
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
Jewellery retailers reported healthy growth in sales during the Dhanteras-Diwali period, driven by higher customer footfalls and improved consumer sentiment, even as buyers remained conscious of ticket sizes and gravitated towards lightweight jewellery and gold coins.
JOS Alukkas Managing Director Varghese Alukka said festive sales were better than last year, with growth coming from a wider customer base rather than higher-value purchases. Walk-ins were significantly higher, while average bill values dipped slightly, indicating a shift towards more affordable purchases.
“More people bought, and many chose lighter pieces and coins. For us, a wider customer base is a healthier kind of growth than relying on a few large purchases,” he said.
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