Marketing industry leaders and experts explore AI impact at VIT Chennai Marketing Conclave
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓The VIT Business School, VIT Chennai, held a Marketing Conclave on Friday to explore AI’s impact on branding.
- ✓Industry leaders discussed consumer behaviour and strategy.
- ✓Lakshminarayanan Duraiswamy said, "AI is not about creating a new technology; it is about what it does for the customer." Experts shared insights through various panels.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Business Line
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
The event, held under the theme "Imagining the Future," featured three panels and two fireside chats, aiming to connect industry insights with practical marketing strategies
The VIT Business School, VIT Chennai on Friday organised a Marketing Conclave bringing together industry leaders, marketing professionals and entrepreneurs to explore consumer behaviour, brand building and creativity in the age of artificial intelligence (AI).
The event saw Lakshminarayanan Duraiswamy, Managing Director, Sundaram Home Finance Limited, deliver the keynote address, and LV Navneeth, Chief Executive Officer, THG Publishing Private Ltd (The Hindu), also delivered a special keynote address.
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