ITC raises Gold Flake cigarette prices again, taking pack cost to ₹135
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓ITC raised the price of its Gold Flake RSFT cigarette pack by ₹10 to ₹135.
- ✓This is the second hike this year after a ₹30 increase in February.
- ✓The company said it is relying on focused execution to manage the impact of tax changes while preventing consumers from switching brands.
Story at a Glance
- Category
- Indian Markets
- Reported By
- CNBC TV18
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
ITC has raised the retail price of its Gold Flake Regular Size Filter Tips (RSFT), 69 mm cigarette pack by ₹10 to ₹135 from ₹125. This marks the second price increase for the brand in 2026, following a ₹30 hike in February that took the pack's price from ₹95 to ₹125.
Gold Flake RSFT is a key product in ITC's cigarette business, accounting for around 30-35% of the company's total cigarette volumes, according to analysts. Its contribution to profits is understood to be even higher, making pricing decisions for the segment particularly important to ITC's overall cigarette business.
ITC weighs price increases against risk of illegal cigarette sales
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CNBC TV18
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