Hindustan Unilever increases prices of Surf Excel, Rin, and Wheel products by up to 11% due to rising costs
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Hindustan Unilever increased prices of Surf Excel, Rin, and Wheel products by up to 11 percent.
- ✓The company raised rates to manage rising commodity costs.
- ✓MD and CEO Priya Nair said, "HUL will continue to take calibrated price hikes depending on the movement in input costs." Many packs got costlier.
Story at a Glance
- Category
- Indian Markets
- Reported By
- The Economic Times
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
Synopsis
Hindustan Unilever has raised the maximum retail prices of various home care products to address cost pressures. This adjustment includes popular detergent brands like Surf Excel, Rin, and Wheel, with increases reaching up to 11 percent. The new prices for these products will take effect across multiple pack sizes, reflecting the impact of elevated commodity inflation.
Hindustan Unilever has raised the maximum retail prices of several products across its home care portfolio, including popular detergent brands Surf Excel, Rin and Wheel, by up to 11 per cent, amid continued cost pressures and efforts to protect margins.
Last month, MD and CEO Priya Nair said Hindustan Unilever Ltd (HUL) will continue to take calibrated price hikes depending on the movement in input costs, as elevated commodity inflation poses a challenge even as demand remains resilient.
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The Economic Times
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