Front-of-pack labelling: Food CEOs rush taste tweaks as new rules loom
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Packaged food firms in India are rushing to launch low-salt and no-added-sugar snacks as new labelling rules loom.
- ✓Executives said they must balance health demands with taste.
- ✓"The key is, from a taste level, when you give no added sugar, how do you make the taste much more acceptable?"
Story at a Glance
- Category
- Indian Markets
- Reported By
- Economic Times
- Reading Speed
- 4 Minute(s)
- Market Focus
- India Economy
Packaged food companies in India are responding to regulatory pressures by introducing no-added-sugar and low-salt alternatives. Executives recognize the challenge of maintaining taste while making these healthier options. The Food Safety and Standards Authority of India plans a major change in food packaging regulations. These changes could significantly impact the sale of everyday packaged products. Companies will likely expand their product variants to meet health demands.
New Delhi: Facing increased regulatory pressure and an expected Supreme Court ruling on front-of-pack labelling for high fat, sugar and salt, chief executives of packaged food firms are fast-tracking the rollout of no-added-sugar and low-salt alternatives, though they admit that maintaining the same taste remains a challenge.
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Economic Times
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