From gold investments to electronics: How Indian households spent this Diwali
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Diwali 2026 consumer spending data shows resilient gold purchases, surging electronics sales, and a strong shift toward digital payments.
- ✓Many households bought gold coins despite high prices, while mobile and television sales grew significantly.
- ✓People also used flexible payment options, as digital transactions got a boost during the festive season.
Story at a Glance
- Category
- Indian Markets
- Reported By
- cnbctv18
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
Diwali 2026 consumer spending data shows resilient gold purchases, surging electronics sales, and a strong shift toward digital payments and flexible options.
Diwali 2026 saw consumers spend on a mix of traditional purchases such as gold and silver and discretionary items such as electronics, while digital payments and flexible payment options gained traction, according to data shared by companies across the retail and payments ecosystem.
Quick-commerce platform Instamart reported demand for gold and silver coins alongside festive essentials. Nearly two in three gold coins purchased on the platform featured floral designs, while Lakshmi-Ganesh designs accounted for 73% of silver coin purchases. Party-planning orders rose 162% year-on-year, while demand for snacks and munchies increased 42%. Assorted dry-fruit gift packs also recorded more than 100% growth.
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