Diwali shopping 'goes instant': Why thousands are ditching the stores for record-breaking gold deliveries.
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Quick-commerce platforms delivered over 14,000 gold and silver coins per hour during Dhanteras.
- ✓Zepto CEO Aadit Palicha said, "Peaking at 14,000+ gold and silver coins delivers per hour!!" Many shoppers used apps for festive essentials, including clothing and decor.
- ✓This shift showed that people now prefer buying high-value items online.
Story at a Glance
- Category
- Indian Markets
- Reported By
- The Economic Times
- Reading Speed
- 6 Minute(s)
- Market Focus
- India Economy
Synopsis
During the recent Dhanteras and Diwali events, consumers turned to quick-commerce platforms for their festive shopping needs. Significant increases were noted in purchases of gold, silver coins, and traditional items. Quick-commerce platforms reported high demand for kitchen appliances, clothing, and home decor. A marked shift was seen in consumers' willingness to shop during unconventional hours for festive essentials.
India's Diwali shopping basket is getting a quick-commerce makeover, with consumers turning to their smartphone screens to buy everything from gold and silver coins to festive clothing, sweets, flowers and household essentials. What was once largely a planned purchase made at jewellery stores and traditional markets is now finding space on 10-minute delivery platforms, with festive demand extending well beyond everyday groceries.
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The Economic Times
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