Digital gains fail to offset TV ad slump, sports costs squeeze broadcasters
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓India’s broadcasters are struggling as digital gains fail to offset falling television ad revenues and high sports costs.
- ✓Companies like JioStar and Zee Entertainment reported mixed results in their September-quarter filings.
- ✓JioStar CEO Ishan Chatterjee said on October 30 that "sports viewership remained strong across digital and connected television."
Story at a Glance
- Category
- Indian Markets
- Reported By
- Economic Times
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
India's broadcasters continue to expand their digital and subscription businesses, which is not sufficient to offset declining ad revenues. The traditional television sector has been affected by decreasing pay-TV connections and a shift to digital advertising. Companies like JioStar, Zee Entertainment, and Sun TV Network reported mixed financial results amid these challenges. Subscription growth remained strong, but increased programming costs have impacted profitability significantly.
Mumbai: India's broadcasters are seeing their digital and subscription businesses expand, but the gains are yet to offset declining television advertising and rising content costs, particularly investments in sports rights, squeezing profitability. The September-quarter results of JioStar, Zee Entertainment Enterprises and Sun TV Network underline the pressure on traditional television business, even as companies invest in digital and sports.
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Economic Times
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