Cracker of a Diwali: E-commerce, quick commerce cash in on festive shopping rush
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓E-commerce and quick commerce platforms saw strong sales growth this Diwali.
- ✓Order volumes across e-commerce sites grew 21 percent, while quick commerce orders jumped 75 percent.
- ✓Smaller cities drove this festive rush, with Tier 3 markets accounting for 41 percent of total orders.
Story at a Glance
- Category
- Indian Markets
- Reported By
- MoneyControl
- Reading Speed
- 4 Minute(s)
- Market Focus
- India Economy
E-commerce and quick commerce platforms reported strong growth in sales during the Diwali festive season, with consumers spending on everything from traditional decorations and sweets to fashion, home appliances and gifts. Order volumes across e-commerce platforms grew 21 percent year-on-year during the festive period, according to an analysis of more than 138 million order items processed by e-commerce enablement platform Unicommerce. Quick commerce recorded the sharpest growth, with order volumes rising 75 percent and gross merchandise value (GMV) increasing 38 percent. Direct-to-consumer (D2C) websites, meanwhile, saw order volumes grow 30 percent and GMV rise 26 percent, while online marketplaces recorded 8 percent growth in orders and 6 percent in GMV.
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