What defines the new lot of running shoes for peak performance
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓As the running season starts, brands are launching high-tech shoes for athletes of all abilities.
- ✓Romain Girard of PUMA said, "Running shoes have to be relevant not only to the elite but to mass athletes too." Many runners now use these new designs to reach goals at upcoming races.
Story at a Glance
- Category
- BUSINESS
- Reported By
- mint
- Reading Speed
- 4 Minute(s)
- Market Focus
- India Economy
Summary
At the onset of the running season this year, brands are launching shoes ingrained with high technology and design based on an athlete's goals and abilities
Buoyed by the podium finishes for India's long and middle distance runners -- including three medals for Gulveer Singh and a silver medal for marathoner Sawan Barwal, at the Asian Games in Aichi-Nagoya in Japan this year -- recreational runners are enthusiastically welcoming the running season in India.
How to hit a new personal best is on the minds of tens of thousands as races start coming thick and fast, including World Majors such as Chicago Marathon and New York City Marathon and the homegrown Vedanta Delhi Half Marathon on October 18. Beyond proper training, the answer lies in choosing shoes that can help you reach your goals, believes Romain Girard, Global Head of Innovation for footwear at PUMA Group, as he looks at several shoe prototypes sitting in a black box in front of him at the company's headquarters in Herzogenaurauch, Germany.
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