She quit a $1M job for her mom: How a 'diabetes diagnosis' sparked a $2M business empire.
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Aarohi Surya quit her Rs 1.1 crore job in Dubai to start the oat milk brand Dancing Cow in 2022.
- ✓After her mother got a diabetes diagnosis, she used Rs 65 lakh in personal funds to build the business.
- ✓It now generates Rs 2.2 crore revenue for 1.25 lakh customers.
Story at a Glance
- Category
- BUSINESS
- Reported By
- The Economic Times
- Reading Speed
- 4 Minute(s)
- Market Focus
- India Economy
Synopsis
Aarohi Surya left her annual job in Dubai that paid Rs 1.1 crore to start Dancing Cow, a plant-based oat milk brand, in India in 2022. Co-founded with her partner, Anmol Goel, and supported by Rs 65 lakh in personal funds, the startup achieved Rs 2.2 crore in revenue for FY25, catering to more than 1.25 lakh customers.
Leaving a high-paying job can be daunting. Getting another job in this economy can be next to impossible, and what if your business doesn’t take off? However, sometimes taking a calculated risk can and does pay off. Aarohi Surya didn’t hesitate to walk away from her cushy job in Dubai that paid over Rs 1 crore per year after seven years to build a dairy-free startup in India. In 2022, she built the oatmilk brand Dancing Cow with her husband, Anmol Goel. Today, the oat milk startup generates Rs 2.2 crore in annual revenue and serves over 1.25 lakh customers.
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The Economic Times
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