Rs 99 meals bring customers back to KFC, McDonald's as QSR sales rebound
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Value meals priced at Rs 99 are bringing customers back to KFC and McDonald's.
- ✓Sapphire Foods and Westlife Foodworld reported strong sales growth after launching these affordable options.
- ✓Executives said, "Our Everyday Value platform continues to resonate strongly, helping drive guest growth and frequency," as more people visit their stores.
Story at a Glance
- Category
- BUSINESS
- Reported By
- MoneyControl
- Reading Speed
- 4 Minute(s)
- Market Focus
- India Economy
Value meals priced as low as Rs 99 are bringing customers back to quick-service restaurant (QSR) chains such as KFC and McDonald's, with repeat visits and higher spending per customer pointing to a sustained recovery in demand, according to senior executives at Sapphire Foods India and Westlife Foodworld. Management commentary following the companies' September-quarter earnings suggests that affordable meal offerings are helping restaurant operators attract price-conscious consumers, increase customer visits and improve sales at existing outlets after several quarters of subdued discretionary spending.
At Sapphire Foods, which operates KFC and Pizza Hut restaurants, KFC recorded revenue growth of 26 percent, its strongest performance in 16 quarters, while same-store sales grew 14 percent. More than half of the same-store sales growth (SSSG) was driven by higher transaction volumes rather than an increase in average ticket size.
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