PepsiCo warns 'energy drink' ban could run its India supplies dry as Red Bull sells on
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓The Delhi High Court refused to let PepsiCo use the "energy drink" label on its products after the FSSAI banned the term in June.
- ✓PepsiCo lawyer Sandeep Sethi said, "There will be no goods in the market after a couple of months." The next court hearing is October 30.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Reuters
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
The remarks came as the Delhi High Court again refused to let PepsiCo resume making drinks carrying the prized label, barred by the regulator, the Food Safety and Standards Authority of India (FSSAI).
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"There will be no goods in the market after a couple of months," PepsiCo's lawyer, Sandeep Sethi, told the court. "My competitors are able to manufacture."
The case is a test of how far the food safety regulator can go in policing product labels in India's rapidly growing energy-drink market, built largely on PepsiCo's .
In June, the regulator ordered makers of high-caffeine drinks to drop the term "energy drink", amid growing concerns about the health risk of such products.
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Reuters
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