Nykaa Fashion accelerator offers zero commission for six months
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Nykaa Fashion started a new accelerator program on October 1, 2026, to support home-grown brands.
- ✓Qualifying businesses get zero commission for six months and eight forms of support.
- ✓CEO Abhijeet Dabas said the program was designed to "actively support the next phase of growth for independent founders, D2C brands and emerging designers."
Story at a Glance
- Category
- BUSINESS
- Reported By
- Business Line
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
Nykaa Fashion has launched a structured accelerator under its 'Hidden Gems' proposition, offering qualifying brands zero commission for six months and eight forms of support.
Nykaa Fashion on Thursday announced a structured accelerator program under its existing 'Hidden Gems' proposition to nurture home-grown fashion and lifestyle brands on its platform.
The program offers zero commission for the first six months to qualifying brands, allowing early-stage businesses to channel resources toward inventory, brand building and customer acquisition. It targets brands across five categories: Indianwear, Westernwear, jewellery, bags and footwear.
Participating brands will receive eight forms of support, including preferential visibility on the platform, marketing assistance, dedicated account management, monthly growth reviews, fast-track onboarding, cataloguing support, mentorship from senior Nykaa leadership, and access to working capital financing.
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