Nat Habit raises ₹142 crore in a Series C funding round led by Trident Growth Partners
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- ✓Nat Habit raised ₹142 crore in a Series C funding round led by Trident Growth Partners.
- ✓The personal care brand reached an annualised gross revenue of ₹330 crore.
- ✓Founders Swagatika Das and Gaurav Agarwal will use the money to expand their product range and grow sales across many Indian cities.
Story at a Glance
- Category
- MARKET
- Reported By
- Business Line
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
Nat Habit, personal care brand, has raised ₹142 crore in a Series C funding round led by Trident Growth Partners, with participation from existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures.
The all-primary funding round also included new investors, Physis Capital and Hero Family Office.
The investment comes as Nat Habit has reached annualised gross revenue reaching ₹330 crore. Founded in 2019 by Swagatika Das and Gaurav Agarwal, the fresh capital will be utilised towards three strategic priorities: expanding Nat Habit's product portfolio to address a broader range of everyday personal care needs, scaling its distribution across quick commerce and offline retail, and deepening its digital reach across Tier 2 and Tier 3 cities and beyond. In addition, the company will continue to strengthen the formulation and manufacturing capabilities central to its Fresh Ayurveda positioning.
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