Mercedes-Benz India sees luxury buyers willing to pay more for plug-in hybrids
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- ✓Mercedes-Benz India is expanding its plug-in hybrid portfolio with the new Maybach S-Class and E53 AMG.
- ✓CEO Santosh Iyer said, "I think it is a good interim technology for the customer." Buyers are willing to pay a premium for these models, which offer both electric range and combustion engine flexibility.
Story at a Glance
- Category
- BUSINESS
- Reported By
- The Telegraph
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
The German luxury carmaker is expanding its plug-in hybrid portfolio in India, with the technology making its debut in the Mercedes Maybach S-Class. It has also introduced the E53 AMG plug-in hybrid, deliveries of which have begun
Mercedes-Benz India sees potential for plug-in hybrid vehicles in the luxury segment, as consumers are willing to pay a premium over pure electric or conventional ICE models for electric driving range, combustion engine flexibility, and better resale value than fully electric vehicles, a top executive said.
In an interview with PTI, Mercedes-Benz India CEO Santosh Iyer said plug-in hybrids could address some concerns associated with electric vehicles, including charging infrastructure and range anxiety.
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The Telegraph
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