Kiro Beauty looks beyond lips as face, skincare emerge as growth engines
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Mumbai-based Kiro Beauty is shifting its focus from lip products to face and skincare items to drive growth.
- ✓Founder Vasundhara Patni said, "The face category offers stronger repeat-purchase potential than lips." The brand aims for ₹200 crore revenue this fiscal year while expanding its offline presence across many retail outlets.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Business Line
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
Mumbai-based beauty brand Kiro Beauty is looking to rebalance its business beyond its traditionally strong lip portfolio, with face products and skincare emerging as the next growth engines for the bootstrapped brand.
Lip products currently account for around 70 per cent of Kiro’s revenue, while the face category contributes 20–22 per cent. The company wants to eventually increase the contribution of face products to around 40 per cent of its portfolio, Founder Vasundhara Patni told businessline.
Kiro has recently expanded its face category with skin tint, concealers and Pigment Drops. Patni said the face category offers stronger repeat-purchase potential than lips, as consumers are more likely to repurchase products once they find a shade and formulation that work for them.
Unlock the Full Story with ArthNow Premium
To continue reading this complete financial story and in-depth market context, upgrade to ArthNow Premium. Enjoy unlimited access across Web and Mobile.
Business Line
Read the full, original unfiltered story directly on the publisher's portal.