KFC's buy-one-get-one, Pizza Hut's Rs 299 meal deals help Sapphire Foods cut Q2 loss to Rs 1.5 crore
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Sapphire Foods India narrowed its second-quarter loss to 15 million rupees on Thursday.
- ✓The company used KFC’s buy-one-get-one deals and Pizza Hut’s 299 rupee meal offers to boost sales.
- ✓Revenue rose 20 percent as many customers returned.
Story at a Glance
- Category
- BUSINESS
- Reported By
- MoneyControl
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
Pizza Hut and KFC operator Sapphire Foods India reported a smaller quarterly loss on Thursday, helped by higher sales as the fast-food chain rolled out discounted meal offers despite higher costs. * The franchisee for US-based Yum Brands said its consolidated net loss narrowed to 15 million rupees ($158,169) for the second quarter ended September 30, from 127.7 million rupees a year earlier * Global restaurant chains, facing increasing pressure from local brands such as California Burrito, Wow Momo and Blue Tokai Coffee, have rolled out cheaper meals to drive sales * During the September quarter, KFC promoted its "buy 1 get 1" deal, while Pizza Hut offered a limited-time "sibling meal" comprising two pizzas, two garlic breads and two Pepsi starting at 299 rupees ($3.15) * Revenue from operations rose 20% to 8.88 billion rupees, with KFC posting its strongest growth in 16 quarters * Same-store sales, a ke...
Unlock the Full Story with ArthNow Premium
To continue reading this complete financial story and in-depth market context, upgrade to ArthNow Premium. Enjoy unlimited access across Web and Mobile.
MoneyControl
Read the full, original unfiltered story directly on the publisher's portal.