Jewellery startup Eternz launches zero-commission platform for women-led businesses

Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Jewellery startup Eternz launched a zero-commission programme for women-led jewellery businesses.
- ✓This initiative helps brands sell on the platform without paying sales commissions until December 2026.
- ✓CEO Arthi Ramalingam said, "India has no shortage of talented women building jewellery businesses." Many brands now get access to logistics and marketing tools.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Moneycontrol
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
Jewellery marketplace Eternz has launched a zero-commission programme for women-led jewellery businesses, allowing eligible brands to sell on its platform without paying a commission on sales.
The initiative is open to newly onboarded brands where women hold a majority stake, subject to Eternz’s quality checks and approval. The programme will remain available until December 2026.
Eternz said the initiative covers businesses ranging from independent designers and homegrown labels to offline retailers and entrepreneurs primarily selling through social media and their own websites. Participating brands will also get access to Eternz’s customer base, logistics network and marketing tools.
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