Instamart says one in 10 baskets contains Noice products, announces expansion
Executive Brief • Key Highlights
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- ✓Instamart announced a new growth phase on Monday as one in 10 baskets now contains Noice products.
- ✓CEO Nandita Sinha said, "Noice is key to this ambition, giving India's food entrepreneurs the platform, standards, and capital to scale." The platform plans to double its partner base and expand its assortment.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Economic Times
- Reading Speed
- 2 Minute(s)
- Market Focus
- India Economy
"At Instamart, we're building a differentiated, high-quality assortment that consumers can trust and brands can grow with. Noice is key to this ambition, giving India's food entrepreneurs the platform, standards, and capital to scale," said Instamart CEO Nandita Sinha.
As one in 10 Instamart baskets now contains its private brand Noice's products, the platform announced a new growth phase on Monday. It plans to double its base of food entrepreneur partners and expand its product assortment to more than 500 items.
Launched in 2025, Noice currently works with 75 food entrepreneurs across India.
"At Instamart, we're building a differentiated, high-quality assortment that consumers can trust and brands can grow with. Noice is key to this ambition, giving India's food entrepreneurs the platform, standards, and capital to scale," said Instamart CEO Nandita Sinha.
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Economic Times
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