He ditched engineering for 20 'rented' cows—now he’s running a multi-crore farm dream.

Jaipur-based couple Vibhor and Ishita Jain started Kinaya Organic Farms and Life in 2018 with 20 rented Gir cows. Today, the venture has grown into an integrated farming business with 100 Gir cows, over 2,000 trees and a reported annual revenue run-rate of up to Rs 2.4 crore. The farm combines dairy production, value-added products, agroforestry, biogas, solar power and rainwater harvesting.

Starting a farm without agricultural experience can be challenging, particularly when it involves livestock, land management and building a customer base. For Jaipur-based couple Vibhor Jain and Ishita Jain, the journey began in 2018 with Gir cows and a willingness to learn farming from scratch. Today, their venture, Kinaya Organic Farms and Life, has grown into an integrated farming business with 100 Gir cows, more than 2,000 trees and an annual revenue run-rate of up to Rs 2.4 crore, according to a report by Navbharat Times. Located around 35 km from Jaipur, the farm produces milk, traditional ghee and several other products. Its operations also bring together organic cultivation, agroforestry, biogas, solar power and rainwater harvesting. Rather than relying on dairy sales alone, the couple have developed a business in which livestock, agriculture and resource management work together.