From 'no' to the Yellow Revolution
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓India had only 8,585 hectares under oil palm in 1991-92.
- ✓By 31 March 2026, the area reached 6.43 lakh hectares.
- ✓Early extension teams faced many rejections from farmers who said, "Let us think about it." They kept trying until confidence grew.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Business Line
- Reading Speed
- 4 Minute(s)
- Market Focus
- India Economy
A five-year-old boy was selling packets outside a Costco store in Seattle for a Scouts charity fundraiser. Many people said, "No, thank you." Asked how long he would continue, he replied: "Till 100 people say no to me." His teacher explained: accept rejection and still approach the next person.
When farmers said: "Let us think about it"
In the early 1990s, oil palm was unfamiliar to Indian farmers. Extension team members of processors travelled village to village, meeting farmers, along with scientists, government officials, financial institution's representative. They explained the crop, economics, agronomy and support available, distributed literature and followed up.
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Business Line
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