Flipkart deal helps Netflix log record quarterly subscriber gains in India
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Netflix recorded its highest-ever quarterly paid subscriber additions in India in Q3 2026, aided by its partnership with Flipkart's loyalty programme.
- ✓The streaming giant also saw 18 per cent revenue growth.
- ✓This deal lets Flipkart Plus members earn a monthly Netflix subscription by completing four qualifying orders on the platform.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Business Standard
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
Netflix recorded its highest-ever quarterly paid subscriber additions in India in Q3 2026, aided by its partnership with Flipkart's loyalty programme. | Image: Bloomberg
Flipkart's partnership with Netflix helped the streaming platform record its highest-ever quarterly paid subscriber additions in India in the July-September quarter, with the company also reporting 18 per cent year-on-year revenue growth in the country.
Netflix disclosed the performance in its Q3 2026 shareholder letter, highlighting the results from its first transaction-based loyalty bundle with Flipkart.
Announced on July 31, 2026, the partnership allows eligible Flipkart Plus members to earn a 30-day Netflix Mobile subscription every month by completing four qualifying orders of ₹299 or more each. The benefit is available on eligible purchases across Flipkart, Flipkart Grocery and Flipkart Minutes.
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