'Every third car we sell is to an Audi customer': India head Balbir Singh Dhillon at Q3 launch; here's what he meant

Audi India's Balbir Singh Dhillon says existing customers account for a third of its car sales. Following the new Q3 launch, the company aims to raise its luxury market share to 15-16% in three to five years through new models, dealership expansion and a focus on customers.

At the launch of the new Audi Q3 in India on October 16, the company's brand director, Balbir Singh Dhillon, said, "Every third car we sell is to an Audi customer," indicating that existing Audi customers account for about a third of its car sales and demonstrating their brand loyalty.

Audi India head's remarks on the new Q3

In a LinkedIn post last month, Dhillon wrote, "There are cars that sell, and there are cars that earn a place in a customer's life. The Audi Q3 has always belonged to the second kind. I still remember when the Audi Q3 first arrived in India, a car that had a lot to prove in a segment that was only just taking shape. It did not take long for that to change, growing steadily into one of our best-selling models, year after year."