At 19, he built a 'jewelry empire' for rap icons—now the founder of Icecartel is changing the game.
Executive Brief • Key Highlights
Fast factual intelligence distilled for busy investors, executives, and answer bots:
- ✓Joosep Seitam at the age of 19 built men's jewelry e-commerce brand Icecartel, clients include Rick Ross, BigXthaPlug, Trippie Redd.
- ✓Seitam started by mowing lawns in Estonia before moving into digital marketing.
- ✓He and Martin Kardi invested $60,000 in January 2023.
Story at a Glance
- Category
- BUSINESS
- Reported By
- Economic Times
- Reading Speed
- 3 Minute(s)
- Market Focus
- India Economy
Joosep Seitam began earning money as a teenager by doing lawn and garden work in Estonia. He later moved into online sales and digital marketing before co-founding Icecartel with Martin Kardi. The online men's jewelry brand sells moissanite and diamond pieces.
While mowing lawns and cleaning gardens to earn a living, an Estonian teenager by the name of Joosep Seitam learnt responsibility and customer service. By the age of 19, he co-founded Icecartel, an online men's jewelry brand that now sells moissanite and diamond jewelry. His journey into business began with small jobs and online sales of seasonal products before he moved into e-commerce and digital marketing, according to GenZ Entrepreneurship.
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Economic Times
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